Hi! I’m Kevin. I led the first evolution of digital fitness and sold my consumer tech startup for $150M.
I was then a founding part of a team that built a $7M+ DTC CPG brand that disrupted the traditional chocolate industry. Next I spent a tour deployed in PE advisory and operations work, and now i’m back with my first ❤️ — inventing the future of the Outdoor Industry as the VP of Product @ Outside Inc.
About Me
I’ve been a Founder, COO, CTO, and CPO — but at my core, I’m a product builder with 20+ years of experience creating technology that improves people’s lives.
In 2005, I founded MapMyRun with a simple belief: technology could motivate people to move more. That idea grew into MapMyFitness, which I co-built alongside Robin Thurston and Jeff Kalikstein into one of the world’s most influential digital fitness platforms. In 2013, the company was acquired by Under Armour, helping define the modern mobile fitness category.
I’ve since come full circle. After leading several major initiatives at Outside Inc.—including the company’s early Web3 exploration and later serving as VP of Product across its digital portfolio—I returned to MapMy as Interim GM and VP of Product. Alongside a group of original MapMy leaders, we repurchased the platform and set out to rebuild it for the next generation. Today, we’re focused on creating best-in-class fitness experiences for more than 90 million users worldwide, with a renewed emphasis on simplicity, performance, and long-term value.
Most recently, after re-establishing MapMy’s momentum, restoring revenue growth, and building a strong leadership bench, I stepped into a new role leading Outside Labs. In this role, I focus on incubation, experimentation, and strategic bets — developing new internal initiatives, exploring applied AI, and building scalable systems that can power the next decade of Outside’s growth.
As a leader, I believe in giving smart people the autonomy to do great work — to take smart risks, learn quickly, and ship with purpose. I’m drawn to builders who thrive in ambiguity and care deeply about impact. I believe small, well-placed decisions can create outsized outcomes, and I take pride in building teams that ship thoughtful, human-centered products.
Outside of work, I’m deeply involved in the Austin tech ecosystem as a Super Mentor and EIR at Capital Factory, where I help founders navigate scale, sharpen strategy, and avoid a few of the mistakes I’ve made along the way. I’ve also lived and worked around the world, which shaped my belief that great technology should be global, inclusive, and fundamentally human.
Outside, Inc
VP, Product
At Outside, we believe in the transformative power of nature. Our mission is to get everyone outside. In a world where 4-7 minutes is the average time kids under 18 spend outside per day, it is more critical than ever. As VP of Product, I am working with an amazing team and building the daily destination for outdoor inspiration, activation, and reward. I am stoked to be on this adventure.
Thinktiv
CXO, Buy-Side PE Advisor
I joined Thinktiv in 2019 first as an EIR then I eventually lead the Product & Technology practice as CXO. I knew that I wanted to use everything I have learned thus far to advise and help investors, companies, and founders through challenges, acquisitions, and more. Thinktiv gave me the opportunity to work in a wide variety of different industries through working hand-in-hand with tier-1 private equity clients and their portfolio companies. I got to work on some amazing deals with Marlin Equity Partners, TAA, and Hg.
MapMyFitness, Inc.
Cofounder, CPO, Innovation & Data
MapMyFitness was a digital health and fitness technology company that powered the internet's largest social network of fitness enthusiasts. It was the SAAS platform that other large national brands built their connected health businesses with.
Acquired $150M by Under Armour
Maggie Louise Confections
COO, CTO
Luxury chocolate brand. Selected as Oprah's Favorite Things (2014), Austin Women Business of Year (2016), and INC500 (2018).
Featured on the Today Show, Good Morning America, INC Magazine, Food & Wine, People, In-Style, and more. Best year $4M/annual.
Acquired by Tiff’s Treats
EDUCATION
BSc Mech Eng / Econ
Johns Hopkins University
90’s
MIT Media Lab Cryptocurrency
Massachusetts Institute of Technology
Cloud Architecture with Google Cloud
Google
ML with Google Cloud - VertexAI
Google
”Rocket Science” School
NASA’s International Leadership Academy ‘90s
Contact
RESOURCES
Fundraise
2X Partner’s Resources including a list of Angel Investor Groups
NoteGenie.io - A calculator for exploring the impact of SAFEs and convertible notes on founder ownership.
Grow
Long-Term Stock Exchange’s Software Tools for Founders
Captable.io is a free, fully-featured equity management and planning tool that helps companies structure and record company ownership accurately, collaborate and share with stakeholders, and model and plan future investment rounds.
StartupRunway.io is an easy, visual way to plan and manage your startup's most precious resource, explore scenarios and track planned versus actual spending.
HiringPlan.io is a headcount planning tool for startups with built-in market data. It helps founders adopt a structured compensation plan, pay people fairly and preserve cash and equity runway.